Guga has been involved with the Internet since the beginning. As an entrepreneur he co-founded and sold his company (TeRespondo) to Yahoo. As an executive he managed the business development team for Microsoft in the region for 5 years and as VP of Buscapé he was involved in more then 15 acquisitions and managed 2 companies increasing the total GMV from 12 million to 1 billion in 2,5 years.