Koolen & partners PORTFOLIO


Hotmart is an online, self-service platform, used by digital products creators to simplify, automate and scale their businesses.

Largest and fastest growing distribuitor of digital products in Brasil, including but not limited to ebooks, audio books, videos, games, and web site access codes

site: www.hotmart.com.br



GymPass’s mission is improve people’s lifestyle by providing access through daily or exclusive memberships to any type of physical activity. The company acquires users online or through partnerships with companies that use the product as a benefit to its employees.

The company has the largest network of gyms in Brazil: more than 1,800 (and growing) locations in 110 different cities.

site: www.gympass.com.br



Most complete gift card platform in Brazil, both online and off-line.

Solution for retailers that still work with paper vouchers, which are vulnerable to fraud. Main clients are youngsters (gamers) with no bank account and those afraid of providing payment information over the internet.

K&P ownership 10%

site: www.peela.com.br



Online Brazilian moto-couriers service company offering state-of-the-art dispatching, pricing, real-time tracking and billing – no call center involved.

Up-and-running since October 2013, traction and recurrence on the rise. Focus on a B2B/document and P2P use-case, then converging toward e-commerce.

site: www.loggi.com.br


Men's Market

First e-commerce site focused on men’s style and personal care products in Brazil.

Estimated market size is of R$ 10 bn, with an insignificant online presence. Men’s Market will explore this opportunity to become the leading player in men’s grooming in Brazil.

site: www.mensmarket.com.br


Pin Up Casino

Pin up casino is a licensed online casino in Brazil that offers a wide range of games from top providers such as NetEnt and Microgaming. The casino has a playful retro pin-up design and offers various payment options and bonuses to its players.

site: cassino-pin-up.com.br



A new concept on art galleries for a new generation of art buyers.

Bring high quality art at low prices to the public, using a very simple concept: limited edition artwork, numbered and signed. An elegant and cool solution to wall décor. More than 1,000 artworks in the catalog with 747,000 authorized copies.

site: www.democrart.com.br


Boa Consulta

Founded in 2012, boaconsulta.com (“have a nice appointment” in Portuguese) is the best way to find a nearby health practitioner who accepts your insurance and instantly book an appointment online. Mission: To help people easily find, book and experience the best healthcare service available. Addressable market: 1,000,000 practitioners and over 49,000,000 people with private health plans.

site: www.boaconsulta.com



Marerua is a white-label B2B e-commerce service for foreign & national brands in Brazil and additional LatAm markets.

Fridom.com.br – multi-brand, action sports lifestyle marketplace. Will integrate Marerua services clients & separate brand e-commerce catalogs.

K&P ownership 19%

site: www.fridom.com.br



Founded in 2011, e-like created “Meu Shopping,” the leading Brazilian social commerce platform and largest marketplace inside Facebook Brazil.

E-like’s Mission is to help brands increase sales and strengthen relationships with their customers via social commerce, using DATA to shorten the distance between products and people.

K&P ownership 19,65%

site: www.elike.com.br



Disruptive mobile payments app that helps to reduce checkout lines at stores.

Main clients are fast food restaurants, parking lots, coffee shops, and movie theatres, among others. Nofeela has already established partnerships with main players in the market like NCR, KFC, Pizza Hut, and Vanilla Caffe.

K&P ownership 20%

site: www.elike.com.br

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